DocPit
With only about 264 hospitals and over 54,810 doctors in 2022 and numbers still increasing,
Austria is experiencing a shortage of doctors — but why? An aging population, the simultaneous retirement of the “baby boomer”
generation and COVID-19 have had an impact on both the supply and demand sides of the supply system in Austria.
All these factors happen to increase the importance of well-spent, focused time on what is really important — their patients.
Old, out-dated and cluttered software is hindering doctors all over Austria to do exactly that.
By providing an intuitive and efficient platform,
DocPit aims to support healthcare professionals all across Austria in delivering the quality care their patients deserve.
DocPit - Adobe Express Portfolio
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Stage 1: EmpathizeThis stage was cruicial to gain an empathetic understanding of the problem through user research by conducting ivterviews with potential users.
Trying to represent Austrian statistics, my interview pool consisted of 1 female and 4 male white Austrian doctors between the ages of 30 and 40. Through carefully crafted survey questions I was able to create empathy maps of each individual and extract key features to consider.
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Stage 2: DefineAccumulating the information gathered and analyzing my observations I crafted a Persona including the core problems to keep my efforts human-centered before proceeding to ideation.
I investigated the individual answers of the interviewees and extracted common points of views and keywords out of the created Empathy maps. Choosing the individual features of the persona took some effort, due to minor differences in needs and the lack of flexibility due to the institution they work at.
I created a Business Model Canvas to visually and strategically outline a potential business model. It provides a comprehensive framework to understand, analyze, and improve the prospective core components.
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Stage 3: IdeateDue to the solid background knowledge gained from the first two phases it was time to “think outside the box”. Looking for alternative ways to view the problem and identify innovative solutions I decided to apply Mind Mapping as my brainstorming method to find new ideas.
Due to the simple, create design of a Mind Map, I could easily visualize all of my thoughts and comments in one single graphic. Breaking apart different parts of the app made me focus a lot more on the specifics and edge cases I have to consider.
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Stage 4: PrototypeTrying to identify the best possible solution for each problem found and how to embedd those in a user interface, I started to produce first low-fidelity prototypes by hand.
I investigated even deeper into the ideas I had generated by creating inexpensive, scaled-down versions of the product via Adobe XD.
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Stage 5: TestingOnce a proper, high-fidelity prototype was established, I created a usability test plan and ran some evaluations with real, possible users by using a unmoderated, remote approach. Maze was used to gather user data, while a dedicated survey was proposed to capture user feedback and thoughts of the current design.
